Frequently Asked Questions

• Why don’t you list pricing for services ?
• That sure would make life easier but unfortunately it is difficult if not impossible to do.  Much like it is impossible for the doctor to determine what may be slowing you down a bit and what treatment to suggest without seeing you and assessing your health, the same holds true for a business consultant. And though you may have a good feel for what’s ailing your business - we want to know this - sometimes (in fact, most of the time) the symptoms are an indication of something else which may be lead to a different solution. I know this sounds like BS and that I am avoiding the topic - but what I share here is true and reflects a lot of first hand experience. What I can say for certain is we will tell you (in writing) a specific price and EXACTLY what you will get in return for this investment in your business? You can see our three basic approaches to pricing here.
• I’m a small business, can I afford your services?
• Yes. I created this company, the services, and pricing specifically for privately-held small businesses as a equally capable yet affordable alternative to the big firms. We have a wide range of engagement solutions three pricing methodologies seen here. I tend to avoid the hourly approach and lean towards more fixed project pricing so you have a clear idea of the cost from start to finish as well as what you will get for that investment. We do offer hourly business coaching for when you need a qualified outside sounding board for a new business idea or issue.  
• Why the free one-hour coffee meeting? Can’t I talk to you about my issues over the phone/text/email?
• Next to your family and home, your business ranks as one of the most important things in your life. As such you should be cautious about who you share details of your business with. Having a website doesn’t qualify someone to be a consultant. Whether it is me or someone else I encourage you to meet the person you will be working with, to get a feel for the quality of their experience, expertise and advice. This is one reason I offer the free one-hour coffee chat. The second reason is personal on my end. I want to get a feel myself for who you are as a business owner and how committed you are to act on advice I may offer or follow through with the necessary recommended changes to overcome the challenge you face. The most impactful marketing of the Allegro brand comes from enthusiastic clients who experience GROWTH in themselves and their business. I have to know you are willing to put into this engagement as much as I am. As you can see both of us will benefit from this coffee meeting. And it’s FREE!  Contact us to schedule your meeting now.   
• What should I look for when selecting a business consultant or coach?
• If you believe as I do that the role of a consultant is to transfer his/her set of tools (skills) for growing a business to you and that his/her tools come from actual hands-on experience then I would look primarily for two things, (1) the variety of his/her experience (sales, operations, etc...) – reflected by the roles he has served in companies, and (2)  the depth or quality of his experience – measured by his/her ACCOMPLISHMENTS. Lastly, an “expert” cannot be self appointed.  It takes others to recognize someone as an expert. If you can’t tell yourself if the person you are considering is an 'expert' look to see who out there values and recognizes their expertise (respected business publications, businesses (ATL Tech Village), recognitions, awards, universities, etc...). It should be readily apparent on their website (about us) and LinkedIn page. See my LinkedIn page
• How else can I get a feel for your expertise?
• I routinely share experiences and advice for business owners through my written articles, some of which have been published by the Atlanta Business Chronicle, Gwinnett Business Journal, Business Insider and Atlanta Journal Constitution. All of the articles are authored by me and can be found on this site in the Growth Learning Lab.  With this much published material there is no hiding about how I would approach helping to solve your growth issues. You can also follow me on twitter or other social media outlets where I share mine and other articles or resources my clients would benefit from.
• Can’t I use my accountant or lawyer as my business consultant?
• If someone is suing you, use a lawyer. If you have bookkeeping issues, use a CPA. But if you are looking for answers to how to overcome stalled growth, to wisely spend marketing dollars, or sales strategy advice, or advice on new markets to expand to, then my answer is absolutely NOT. It goes back to the issue I addressed in an earlier question.  You become an expert in a given field through training and hands-on experience.  Lawyers are trained in the nuances of law, accountants in bookkeeping and tax compliance.  Neither one of these professions are known for growth strategy marketing, branding, sales, or operations. If they truly have your interest at heart they would refer you to the experts that do. 
• I’ve never engaged a consultant before.  What will the experience be like?
• Well, early on I will be asking a lot of questions about your company, your product or service, and your clients. You have all of this information in your head - my job is to get it out of your head and onto paper where it can be used. The engineer in me needs data before I venture to give any advice. You will find that I like to use stories from past clients or relevant personal experiences to support any recommendation I may make.  I am a firm believer growth is not something you stumble upon - it is something you plan for. There is thought and analysis behind what direction to take and how best to get there. I am blunt and direct.  I am not shy about telling you candidly when the course you are considering is wrong. I will support why I feel that way and share alternatives. But at the same time, it is your business, and I will respect and support your final decision. 
• What’s the difference between your firm and a marketing company?
• Too many companies have thrown thousands of dollars away on social media, websites, car wraps, billboards, ads, flyers and brochures with nothing to show other than the fleeting good feeling they had when the product was first unveiled. You will find that most marketing firms are “creative” firms. I admire and respect their creativity and firmly endorse their services with one major condition – that you know with detailed specificity what you are trying to achieve with your marketing dollars and it can’t just be, “I want more customers”. Allegro will help you do the important analysis of your business and create a plan for growth before ever meeting with a marketing firm. With our information, analysis, and plan you will be better equipped to evaluate a firms ability to take the actions you want within a budget you’ve defined. Our Lead Growth page will show you how Allegro can help you generate quality leads for your business.
• Will you share references? 
• Absolutely. I start with the assumption that my clients prefer confidentiality when engaging our services. That said, my clients have been kind enough to offer to speak to potential new clients to share their experience with Allegro. You will be pleased with what they have to say.