Core Sales/Marketing Messages - Does your sales message have the desired impact on your potential customers? Are your proud of the product, its look, how it sounds? Does the presentation reflect your Core Competencies? Are the messages consistent with your company's Strategic Plan? Did you know that an audience will typically remember no more than three specific messages during any single presentations? Are your salesman saying too much or relaying an inconsistent message?

Allegro Consulting will spend time understanding your company, your goals and objectives, and help you build a presentation that will be crisp, professional, and effective. We will analyze your marketing material (brochures, web sites, giveaways, etc...) and make recommendation (and guide the production if desired) to assure this capital expenditure is an effective tool in your sales arsenal.

Sales Capture Strategy - Having a Sales Capture Strategy for large competitive business opportunities is essential to a successful campaign. It should should address the Customer Decision Analysis (the priorities of the Decision Make), Competitive Intelligence (who is competing against you and what is their strategy), a Contact Plan (for gathering intelligence), a Pricing Strategy (to assure a win and profitability), and a Product or Operations Strategy (your solution offering).

With over $3 billion in successful sales campaigns, the Allegro Consultants can help you build your successful Sales Capture Strategy.

Customer Decision Analysis - In a competitive environment the winning salesperson (company) is the one who best understands specifically the decision you are trying to affect, who owns the decision, who will influence the decision, who will conduct the evaluation and the driving priorities that will guide the decision. The loser will have misread the decision process by focusing on the priorities of an Implementer or an Evaluator, rather than the true Decision Maker. This error has cost billions to Fortune 500 companies and millions to small businesses.  Allegro Consulting has both taught and facilitated this unique customer decision analysis process with remarkable results.

This is “process-based” selling that compliments natural sales skills. This unique process can bring structure and discipline to your sales teams and give your company a powerful and competitive sales advantage.  Contact us to learn more.

Wining Proposals - You have great market intelligence and used this to conduct a Customer Decision Analysis. This provided you with the most important priorities of the key decision makers and the messages you must emphasize in your proposal to win. You crafted a Sales Capture Strategy for each of the critical disciplines (Pricing, Operations, etc....). It's time to pull this all together in a Winning Proposal. Remember, if it is not in the proposal, it can't be evaluated; if the message is unclear, it might be discarded; if it is missing from the proposal, you could be eliminated. In the most competitive environments, this will be the sole basis for awarding a contract. Do you have a proposal strategy?.

Allegro Consulting can act as your proposal manager, independent auditor, and editor. We will apply the wealth of experience and expertise gained from dealing with a wide range of government and commercial proposals that led to billions in contract awards.